Video Conferencing – Where it’s Used and who it Benefits

Tuesday, May 14, 2013

Whether for business, community or personal use, video conferencing has gradually come into its own as a communication tool of choice.

Alongside email, instant messaging, smartphones and social media sites, video conferencing has made communicating with clients, colleagues, friends and family far easier than it would have been a couple of decades ago when travel was imperative for meetings.

In recent years, the technology used to make video conferencing a reality has improved considerably. Picture quality has become clearer and easier on the eye, while faster internet speeds and increased bandwidth have meant that annoying delays are less frequent.

The standard of video conferencing technology today has seen it used for a variety of reasons.

Conferencing in comfort

At home, there’s sometimes an urge to get in touch with a friend or relative who lives several miles away, but a phone call might not seem like enough. At the same time, going to see them in person can be expensive, time-consuming and exhausting, but video conferencing is being used as a happy medium for those who want face-to-face interaction without having to go to great lengths.

Using video conferencing at home could also make remote working [working from home] less of a hassle. It could be used for one-to-one meetings with colleagues and clients, to join in with meetings at the office or to conduct interviews or meetings with people from overseas to help eliminate potentially astronomical travel costs.

Travel and Long distance relations

“As a professional the only way to keep your customers satisfied is to be there for them all the time. But sometimes you need to take a break and travel abroad to ease away some of that stress. The only way to be on holiday and still remain in control is to make use of video calling or conferencing” says a travel agent expert from

Video conferencing saves time. Just one video call is enough to explain anything to a client or colleague, or to help solve a problem. This takes less time compared to emails and telephone calls. Since it saves time then it will surely save you plenty of money too. Messages can be passed across faster and more clearly, so you don't need to spend hours trying to make someone get your point.

Video conferencing helps maintain personal connections with your family, clients and colleagues while you travel. You can see their face, hear their voice and get visual details of just about anything.

Immersive telepresence – what is it?

To help make video conferencing seem a little more visually stimulating, something called immersive telepresence is being used by some companies who provide the means for this form of communication. What separates it from conventional video conferencing is improved picture and sound quality that gives the illusion that the person you’re talking to is actually in the same room.

It usually works well with a large ‘wrap-around’ screen, although 3D monitors can add a touch of realism to any video conversation. As Travel  Agents at commented:

“Immersive telepresence represents the next big leap forward in video conferencing technology.

“It will make having a conversation via video between two or more parties seem a little more relaxed, while it could also be used to impress a potential client for a business because of the dazzling effects.”

In different environments

Immersive telepresence, as well as other forms of video conferencing, is being used in a variety of environments, with the military being one of the most notable. It’s used to help soldiers keep in touch with their families at home while they’re on duty, as well as for strategic purposes, although they take extra precautions with online security.

Video conferencing is also being used more often in law courts, hospitals, health centres, schools, colleges, universities and even by community groups.

As with personal use, it enables conversations with remote colleagues, students, patients, lawyers and even jurors in extreme circumstances, while in some cases, it saves all who use it money that would have gone towards the cost of travel.

Bio Author: John I. A business manager and professional and author on and with extensive experience in Business Analysis, and IT related environments has worked on behalf of Britain’s biggest companies.

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